Custom Wheel Builds

We've hand-built just about every kind of bicycle wheel you can think of including high-speed wheels for racing and aerodynamics, dynamo wheels that power your lights and charge USB devices, heavy-duty wheels made for jumps and rough trails, and custom styles with colorful hubs and nipples. Whatever your riding style, we’ve probably built a wheelset for it. Contact us today at [email protected] or 804.343.3432 to start planning your next custom set. Some of our favorite brands include are below.

HUBS

• Onyx Racing Products: These hubs use a silent sprag clutch design instead of traditional pawls. This mechanism provides instant pedal engagement with zero mechanical play and a completely quiet coasting ride.
• Hope Technology: Built with highly durable pawl-and-spring freehub mechanisms, these CNC-machined aluminum hub shells are known for excellent weather sealing, easy serviceability and a loud, classic clicking sound.
• Chris King Precision Components: Famous for their patented RingDrive engagement systems, these hubs use a large surface area of interlocking teeth to handle massive torque alongside in-house manufactorued precision bearings. 

RIMS

• ENVE Composites: Premium carbon fiber rims featuring deep aerodynamic shapes, hookless tire beads, and built-in pinch flat protection to secure your tires and absorb hard impacts.

• Rodeo Adventure Labs: Carbon rims designed with wider internal channels and optimized vertical compliance, giving gravel and adventure tires a better profile and a smoother ride.

• Nox Composites: Asymmetric carbon rim designs that shift the spoke holes to offset the wheel dish, which balances out the tension between your drive-side and non-drive-side spokes.

• Velocity USA: Reliable aluminum rims offered in dozens of widths, diameters, and eyeleted drillings to accommodate classic tube-type setups, modern tubeless tires, and heavy touring loads.

SPOKES

• Berd Spokes: Innovative spokes made from flexible polymer fibers instead of traditional steel, which dramatically reduces rotational weight while absorbing harsh trail vibrations.

• Sapim: High-end steel spokes. The CX-Ray is cold-forged into a flat, bladed shape to maximize fatigue life and aerodynamics, while the Race is a classic double-butted round spoke built to handle high-tension everyday wheel builds.